Monday , April , 22 , 2019
The Institute Way Blog
My business intelligence (BI) and analytics software salesman friend said something interesting to me the other day over lunch. He said, “I don't sell software, I sell gym memberships. When someone joins a gym they are not really buying the membership. They are buying the dream of improved health and a better physique. Their intention is to work out every day and fulfill that dream, despite the fact that few people ever actually follow up. Selling BI software is the same way. I'm not selling the software; I’m selling the dream of improved insight and competitive advantage.”
We receive the funniest “help me!” calls here at the Institute. While they probably aren’t good enough for their own reality show, these calls do provide us with some comic relief around here.
Recently, we fielded another call to add to our “are you kidding me?” file.
Umiaq is defined as a large open Inuit or Eskimo boat made of skins stretched on a wooden frame, usually propelled by paddles. I looked it up only because my Words with Friends opponent just played that word. There are several possible explanations for this move. Maybe my friend of many years has recently become an expert in the Inuit culture. Maybe his linguistic genius is...
During the years we lived in Canada, my family became fond of Canadian Heritage Moments. These were sixty-second vignettes that depicted formative moments in Canadian history. One of my favorites has the intrepid French explorer Jacques Cartier arriving in the valley of the St. Lawrence River in the year 1534 and encountering a group of Iroquois.
Have you heard the common legend that scientists have proven that bumblebees, in terms of aerodynamics, can’t fly? This is a myth that came about because about eighty years ago an aerodynamicist made this statement based on an assumption that the bees’ wings were a smooth plane. It was reported by the media before the aerodynamicist actually...