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Wednesday, November 26, 2014

Wandering in Circles: The Shocking Truth about How Some Companies Choose Their Strategy

By: Gail Stout Perry

I received a text message from a friend today:  “My brother-in-law needs to build a balanced scorecard.  Where can he find examples?”


That is like asking me, “My brother-in-law needs to get from New York to Texas.  Where can he find any old Google Map screenshots?”  The crux of the matter is: What is the real question here?

Is he asking to learn to properly build a strategic balanced scorecard that will be used to help an organization transform, grow, or thrive?  Or is he asking to see what plan others in similar companies have implemented in order to transform, grow, or thrive in their unique situation?  These are fundamentally different questions.  Unfortunately, the questioner usually has no idea of the difference.

Hence, the classic mistake.  Thinking you can look at enough examples and construct your own strategic balanced scorecard by copying and pasting.  This is ludicrous.   It’s like picking up a random phone that is open to Google Maps and blindly following the blue dot to wherever the prior owner programmed it to go.

In reality, you only need to see one example of a strategic balanced scorecard to learn how to READ and USE one.  The STRUCTURE of the scorecard, just like the STRUCTURE of Google Maps, is consistent.   The CONTENT of scorecards are unique, just like the CONTENT of directions mapping is unique from request to request.  The directions depend on where you are now, where you want to go, and your desired mode of transportation.  If you can read one map, you can read them all.  If you can read one scorecard, you can read them all.  But each strategic balanced scorecard will take a unique organization from a unique current state to a unique future state.

Therefore, seeing example after example will not help you CREATE a usable scorecard to achieve the results YOU desire.   Knowing HOW to create the elements of the scorecard (similar to knowing how to tell Google Maps you want to go from Point A to Point B using a car) …that’s what is critical.  

To learn how to create a strategic balanced scorecard (and see some examples!), we invite you to explore The Institute Way:  Simplify Strategic Planning & Management with the Balanced Scorecard.  

Or contact us and let us show you how.


Categories: UncategorizedNumber of views: 8500


Gail Stout Perry

Gail Stout PerryGail Stout Perry

Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing, sharing her experience with others. She currently is the Chief Strategy Officer and VP Americas for Corporater.

Other posts by Gail Stout Perry

Contact author Full biography

Full biography

Gail is co-author of The Institute Way. With a career spanning over 30 years of strategic planning and performance management consulting with corporate, nonprofit, and government organizations, she enjoys speaking, training, and writing to share her experience with others. She currently serves as Chief Strategy Officer & VP Americas for Corporater. www.corporater.com

Gail became interested in operations, efficiency and patterns as a toddler struggling to participate in her mother’s kitchen.

“I tried to explain to my mother how to better organize her kitchen. She was wasting motion plus the kitchen wasn’t user friendly to me, its newest user who could not reach the things I needed to be self-sufficient—so, she had to help me. Mom could have saved herself work if she’d accepted my recommendations.”

During her career in aerospace and defense, Gail developed deep experience in operations, finance/accounting, information technology, human resources, purchasing/inventory management, manufacturing, engineering design, and sales and marketing. Today she consults with Fortune 500 companies, large military commands, government agencies and nonprofits.

“My diverse experience helps me be a better consultant by bringing new ideas and solutions to my clients when I see a connection or pattern to something I’ve experienced or observed in another industry/sector. There are common denominators, operations and issues across organizations. Just last month, I heard the same operational issue from a Fortune 150 and a city municipality—two organizations that couldn’t be more different.”

With clients in diverse sectors all over the globe, Gail’s adept at quickly understanding business models and cultural norms, and creating a positive impact. Prior to joining the Institute, Gail owned and operated Perry Consulting LLC, a North Texas firm focused on providing performance improvement consulting services to the nonprofit sector. It was in this role that she first realized the transformational power of an integrated strategic balanced scorecard while working with her client, Susan G. Komen for the Cure, to improve its strategic planning, performance management, budgeting, and employee alignment processes.

“I’ve learned how to quickly absorb information and get my head around an organization, what it does, how it does it, its key processes and challenges, and learn its unique culture and language. And I have a way of explaining things that makes the seemingly complex simple.”