James Meltz is a passionate sales and marketing strategist who partners with companies, governments and entrepreneurs having previously launched two start-up companies himself. He considers himself an architect of change.
After spending more than two decades in the events industry where he has held several key management positions, James joins Transform Alliance (TA) as the COO and Partner with his many years of personal and professional contacts.
Educated in the USA, James has spent several years in the Middle East where global challenges in economic conditions continue to test even the strongest organisations. Both large established companies and SMEs are facing a variety of challenges as they strive to find growth, stay competitive and innovative, while Governments look to move to a more sustainable level of growth, tighten fiscal discipline and continue diversifying their economies. As the strategy of TA is to assist organisations to transform with the engagement of our global alliances, James believes companies can definitely work to find solutions that will improve their ROI, productivity and retention.
James is a Balanced Scorecard Professional (BSP) and has attended Strategy Management Performance Systems from George Washington University.