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The Institute Way Blog

4 Reasons Business Intelligence Systems are Like an (Unused) Gym Membership

My business intelligence (BI) and analytics software salesman friend said something interesting to me the other day over lunch. He said, “I don't sell software, I sell gym memberships. When someone joins a gym they are not really buying the membership. They are buying the dream of improved health and a better physique. Their intention is to work out every day and...
May 23, 2014 0 Comments

Don’t Be THAT Guy!

We receive the funniest “help me!” calls here at the Institute.  While they probably aren’t good enough for their own reality show, these calls do provide us with some comic relief around here.   
Recently, we fielded another call to add to our “are you kidding me?” file.  
May 15, 2014 0 Comments

In Search of the Canadian Hippo

During the years we lived in Canada, my family became fond of Canadian Heritage Moments.  These were sixty-second vignettes that depicted formative moments in Canadian history.  One of my favorites has the intrepid French explorer Jacques Cartier arriving in the valley of the St. Lawrence River in the year 1534 and encountering a group of Iroquois.

February 24, 2014 0 Comments

"Fight" of the Bumblebee

Have you heard the common legend that scientists have proven that bumblebees, in terms  of aerodynamics, can’t fly?  This is a myth that came about because about eighty years ago an aerodynamicist made this statement based on an assumption that the bees’ wings were a smooth plane.  It was reported by the media before the aerodynamicist actually...
February 14, 2014 0 Comments